Colombia is one of the major e-commerce markets in Latin America. Last year, cross-border trade accounted for 18% of Colombia’s total e-commerce revenue and the number will continue to rise in the years to come.
Status quo of the e-commerce market in Colombia
Colombia has a population of 50 million, which ranks the 28th most populous country in the world. Besides, it is the third-most populous country and the fourth-largest economy in Latin America.
The country has over 30 million Internet users and its Internet penetration rate is 57%. Furthermore, the 22 million online shoppers are getting more and more proficient in e-commerce.
Local e-commerce platforms are still popular in Colombia
To further increase your sales opportunities, you need to be familiar with the leading e-commerce platforms there, including
Popular categories in the Colombian market
Like in many countries, fashion is the most popular category among Colombian online buyers. Other mainstream product categories include:
·Electronics and media
Credit card is a limited method of payment
As an e-commerce seller, you should always offer different types of payment options, as this will make it easier for your existing and new customers to complete the checkout.
Popular payment methods in Colombia include:
Logistics in Colombia
To ship your products to Colombia, you can find local and international logistics service providers, such as
Currently, the VAT rate in Colombia is 16%. The import taxes vary product categories to product categories.
·Cell phone: 0%
·Tablet PC and computer: 0%
·Health and beauty: 15%
·Dry food and supplement：15%
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