Ecommerce in Germany was worth 83.3 billion euros in 2020. This is an increase of 14.6 percent compared to the situation one year before. The growth is significant, as the average growth over the previous three years was ‘just’ 11.3 percent.
Of course, this significant increase in gross sales of goods in German ecommerce has everything to do with the outbreak of the coronavirus and the resulting lockdowns. Last year, ecommerce in Germany was worth 72.6 billion euros.
The new numbers come from ecommerce association Bevh, who also explains that last year, about one in eight euros of household expenditure on goods were spent online. And even though grocery stores, drugstores, and pharmacies remained open in Germany, goods such as groceries and pharmaceutical products still recorded the strongest growth in online retail.
1 in 3 online buyers is older than 60 years
Another interesting finding is that almost one in three online buyers in 2020 were older than 60 years. A year ago, this age group accounted for less than a quarter of ecommerce sales in Germany.
In this country, now four out of ten online customers order more than once a week.
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